Technical SEO Analysis & Optimization

In-depth technical SEO audit with actionable recommendations. Page structure optimization, loading speed, and ranking factors for better search engine visibility.

Technical SEO analysis and recommendations

Having a beautiful website is not enough if nobody can find it. Technical SEO is the foundation that all search engine visibility builds upon. I focus on the technical aspects that directly affect how search engines crawl, index, and rank your website.

If you are not sure your website contains everything it needs, a technical analysis is a solid starting point. It uncovers problems invisible to the naked eye that search engines are very sensitive to.

What I analyze

Site structure and crawling

I check the correctness of robots.txt and sitemap (sitemap.xml), URL structure, internal linking, page depth, canonical URLs and duplicate content management. I also review redirects and status codes (301, 302, 404).

Speed and performance

I measure Core Web Vitals metrics (LCP, INP, CLS), loading speed on both mobile and desktop. I check image optimization, browser caching utilization and render-blocking resources. For in-depth fixes, I offer a standalone speed optimization service.

Structured data

I review and propose Schema.org markup implementation. I validate structured data and check utilization of rich results (reviews, how-to, FAQ).

Mobile optimization

I test responsive behavior across all devices, mobile usability per Google standards, touch target sizing and text readability. The mobile version is now the primary version for search engines.

Security and technical foundations

I check HTTPS implementation and certificate management, security headers (CSP, HSTS, X-Frame-Options). For multilingual sites, I also review hreflang tags for proper international SEO. This includes checking GDPR compliance and correct cookie setup.

How the analysis works

Initial audit

Complete technical analysis of the website using professional tools. I crawl the site the same way search engines do and record everything that limits your visibility.

Findings report

A clear document describing discovered issues, their severity and SEO impact. Every finding has a clear priority so you know what to fix first.

Recommendations and prioritization

Specific action steps sorted by importance and implementation difficulty. I do not just send a list of errors, but a practical guide on how to fix them.

Implementation

I can make the technical changes directly, or provide detailed instructions for your team. Whichever works better for you.

Results verification

Post-implementation check to confirm issues have been resolved. I re-crawl the site with the same tools and compare the before and after state.

Tools I use

Google tools

Google Search Console for indexing data and PageSpeed Insights for real performance metrics from actual users.

Lighthouse and DevTools

Lighthouse for comprehensive performance, accessibility and SEO auditing. Chrome DevTools for detailed profiling and debugging.

SEO Gear

SEO Gear for deep crawling the entire site. It reveals broken links, duplicate content, missing meta tags and other structural issues.

Analysis and validation

Ahrefs for backlink and competitor analysis. Schema.org validator for structured data verification. Core Web Vitals measurement for real-world performance.

Who is this service for

Websites losing search rankings without a clear reason
New websites before launch that want to start with the right foundation, including a properly set up domain
Companies after a redesign or migration where indexation loss is a risk
Web applications with single-page content indexing issues

Technical SEO analysis often connects with other areas. If you want to address performance holistically, check out speed optimization. For websites that need to improve accessibility, I also offer accessibility analysis.

Dealing with a similar topic at your company?

Get in touch - the first 30 minutes of consultation are free.